Moving from traditional appraisals to proactively managed professionalism leveraging digital innovation
The pandemic has revealed like never before the importance of experts – experts inventing vaccines, saving lives, shoring up institutions, working for the present and building a post-pandemic future.
Throughout history, the expert, as the professional, has evolved through a social contract with the population, dependant on the professions, to provide services to a regulated standard, expressed through professionalism.
The current approach to professionalisation needs to change
The modern professional cannot always assume respect and confidence without proving professionalism to the employer, regulator, and clients. Unfortunately, the current system is entirely self-reporting, bureaucratic, data light, tick box exercise, not loved nor owned by the professional.
For example, a doctor in the NHS relies on an annual appraisal and regulator defined revalidation processes to prove competency. The system is based almost entirely on self-reporting—a flawed system providing false assurance. At one extreme, this is evidenced with high profile scandals, e.g., Paterson and the breast surgery catastrophes, laying bare that failure.
The cost to the professional and the employer is a considerable opportunity cost, compounded by limited value.
A professional works to constantly improve and perfect their expertise. They deserve to work in partnership with their employer to collect and show evidence of professionalism and drive improvement.
A structured approach to professionalism
Professionalism is definable and measurable. There are four domains within which professionalism can be evidenced and managed:
- Cost-effective use of resources
Data underpins each domain. For a hospital doctor, there are almost forty data points that tell a story about their professionalism. Some of the data is already in existence, held nationally or by the employer and the doctor.
With today’s digital innovations, it is possible to automate the collation, capture and report the required data. Building on this data with professionalisation models and advanced predictive analytics, professionals and their organisations create greater value and improve professional standards. The cumulative opportunities are endless with greater transparency, accountability and ownership amongst the professionals.
Improving professionalism through digital innovation
The Proactive Managed Professionalism (PMP) system, framed by the defining domains of professionalism, is an app in hand, with data captured on the go; in collaboration with the employer and professional body. Personal professionalism expressed in the moment, benchmarked, showing evidence-based standards to serve the client.
PMP is a digital innovation of professional compliance, making professionalism transparent, engaging, and developmentally powerful.
This will be how the professional will take back control to secure a career, protect a career, develop a career.